Launching a New Website: Our Journey with Torontoscreenprinting.ca
Starting a new website is an exciting challenge. With the launch of Torontoscreenprinting.ca, we knew that gaining traction in search engines would take strategic work. Enter Google Search Console (GSC), an essential tool for monitoring and boosting search visibility. To provide transparency and share our learning process, we’ll be posting weekly updates on our GSC results and progress to showcase how this tool can make a difference for new websites.
In this post, we’ll explain how Google Search Console helps uplift a newly launched site, why it's critical for tracking performance, and how connecting GSC with other Google services can provide a full picture of your online metrics.
The Power of Google Search Console for New Websites
Google Search Console is a free and powerful tool that helps website owners monitor, maintain, and troubleshoot their site’s presence in search results. For Torontoscreenprinting.ca, using GSC from day one allowed us to understand how our content was performing and how to make necessary adjustments.
Key Features We Track Weekly:
- Clicks and Impressions: We monitor the number of times users click on our site and how often our pages appear in search results.
- Average Click-Through Rate (CTR): We use this to evaluate how engaging our search snippets are and adjust content as needed.
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Average Position: Tracking the average ranking position for targeted keywords helps us identify where we need to focus our optimization efforts.
Our Initial Results and Weekly Updates
Within the first month of launching Torontoscreenprinting.ca, our GSC data revealed:
- Total Impressions: 371 impressions, indicating that our site was appearing in search results but needed optimization to rank higher.
- Clicks: Only 4 clicks were recorded, showing us the importance of improving our content and keyword targeting.
- Top Queries: We started ranking for terms like “toronto screen printing,” with an average position of 53.2, but our click-through rate needed attention.
Commitment to Weekly Updates: To demonstrate the impact of ongoing optimization and content changes, we’ll share updates on our GSC data each week. We’ll highlight the trends, the actions we take, and how those actions influence our metrics. Stay tuned for regular insights into our journey to improve our website’s visibility and performance.
Connecting GSC with Other Google Services
One common misconception is that Google’s various analytics tools work seamlessly together out of the box. In reality, Google Search Console and Google Analytics don’t automatically share data—you need to set them up to communicate with each other. Integrating these services can provide a more complete picture of how search traffic interacts with your site.
Benefits of Connecting GSC with Google Analytics:
- Gain deeper insights into user behavior beyond just search impressions and clicks.
- Understand which pages users engage with after finding them through search.
- Track conversions and user flow from search traffic to identify areas for improvement.
How to Integrate:
- Go to Google Analytics and select your property.
- Navigate to Admin > Property Settings > Adjust Search Console.
- Follow the steps to link your Google Search Console account for unified reporting.
How You Can Use GSC for Your Own Website
If you’re launching or managing a new site, here are some practical steps for using GSC effectively:
- Set Up GSC Immediately: Add your site as soon as it’s live to start tracking impressions and clicks.
- Submit Your Sitemap: Help Google index your pages by submitting your sitemap through GSC.
- Analyze and Adjust: Use weekly data insights to refine content and target keywords that are performing well but not converting.
- Link GSC with Analytics: For a more holistic understanding of how users interact with your site, connect GSC with Google Analytics.
Follow Our Journey and Get Expert Help
Our weekly GSC updates are just one way we’re committed to showing how a new website can grow with the right tools and strategy. If you’re managing a Shopify store or website and want expert guidance to optimize and grow your site, check out our Shopify Platform Support Services. We offer comprehensive support packages, from site audits to strategic coaching and ongoing assistance.
Contact us today to learn more, and follow our weekly blog posts for actionable insights and real data from our journey!